![]() ![]() The content in this book has been vetted semester after semester by students who do not settle for theoretical.įor detailed feedback from people who have had extensive interactions with Professor Hackett, please visit 8020brand. We've got it Backward - The 80/20 of Targeting Consumer is Boss - The 80/20 of Consumer Understanding Less is More - The 80/20 of Positioning Marketers Lie, but Numbers Don't - The 80/20 of Analysis Opportunity from Chaos - The 80/20 of Messaging Sell a Little, Learn a Lot - The 80/20 of Marketing Activation First Moment of Truth - The 80/20 of Shopper Purchase Product Placebo - The 80/20 of Quality Perception After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20 of academic theory. Professor Hackett identifies the most compelling aspects of brand management and breaks them down with a focus on results: After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20 of academic. His passion has been coaching students and clients using the proven methods he learned at Procter & Gamble and throughout his career. ![]() One of the most powerful brand-building tools is merely a placeboĪfter many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. ![]() ![]() Think like a Procter & Gamble brand manager.īrand building is challenging because one must master both the science and the art of brand growth to deliver success. ![]()
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